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About Matthew P. Bunker

Dr. Bunker's area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining BehaviorJournal of Services Marketing, International Journal of Consumer StudiesInternational Journal of Business Information SystemsMarketing Management Journal, and Journal of Consumer Behaviour

Dr. Bunker was the faculty advisor for Pi Sigma Epsilon, a national sales and marketing co-ed fraternity from 2003 to 2013. While in this role, the UNI chapter Epsilon Theta, won the "Lewis F. Gordon Top Gold chapter" three times. He also received the national advisor of the year award in 2010. Dr. Bunker is currently serving as the Interim Head of the Department of Marketing starting January 2014.

Due to the work that Dr. Bunker’s marketing research class does for businesses and organizations throughout the Cedar Valley, Dr. Bunker received the Veridian Credit Union Community Engagement Award. He also received the Emerald Literati Network 2009 “Outstanding Paper Award” for his paper titled “Causes and Consequences of Grudge-holding in Service Relationships,”  co-authored with Dwayne Ball (University of Nebraska - Lincoln) and published in the Journal of Services Marketing. Dr. Bunker was the national president of Pi Sigma Epsilon from 2013 - 2014, a national sales and marketing fraternity, and the Pi Sigma Epsilon faculty adviser of the year in 2014. 

 Dr. Bunker helped to accompany three students to Russia and helped represent the University of Northern Iowa in a trip to China. He also taught a summer marketing research class at the University of Klagenfurt located in Klagenfurt, Austria.


Present Department Head & Professor, Marketing, University of Northern Iowa Department of Marketing


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Contact Information

University of Northern Iowa
Curris Business Building 338
Cedar Falls, IA 50614-0126

Office: CBB 338
Phone: (319) 273-6947