Students balance perception with scholarly fact to identify the ‘best’ marketing doctoral program. We rank doctoral marketing programs using scholarly productivity. The Recency-Frequency-Money (RFM) segmentation model is applied to offer a contemporary measure of scholarly excellence based on top tier marketing journal 90th percentile citation counts from 2006 to 2010.
- Marketing Doctoral Programs
Available at: http://works.bepress.com/matt_elbeck/3/