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Using the RFM Model to Rank Doctoral Marketing Programs
American Marketing Association Summer Educators' Conference Proceedings (2012)
  • Matt Elbeck
  • Brian Vander Schee, Aurora University
Abstract

Students balance perception with scholarly fact to identify the ‘best’ marketing doctoral program. We rank doctoral marketing programs using scholarly productivity. The Recency-Frequency-Money (RFM) segmentation model is applied to offer a contemporary measure of scholarly excellence based on top tier marketing journal 90th percentile citation counts from 2006 to 2010.

Keywords
  • Marketing Doctoral Programs
Publication Date
2012
Citation Information
Matt Elbeck and Brian Vander Schee. "Using the RFM Model to Rank Doctoral Marketing Programs" American Marketing Association Summer Educators' Conference Proceedings (2012)
Available at: http://works.bepress.com/matt_elbeck/3/