Skip to main content
Article
The Concept of Trustworthiness: A Cross‐cultural Comparison between Japanese and U.S. Business People
Journal of Applied Communication Research (2000)
  • Masami Nishishiba, Portland State University
  • L. David Ritchie, Portland State University
Abstract
A card sorting procedure was used to explore the structure of Japanese and American business people's concept of trustworthiness. Each of115 Japanese and 121 U.S. respondents was asked to sort thirty trust-related words. Hierarchical cluster analyses and multidimensional scaling indicated that Japanese emphasize organizational commitment, while Americans emphasize personal integrity in judging another's trustworthiness. These differences between the two cultural groups were interpreted as evidence of an "interdependent" versus an "independent" view of trustworthiness in an organizational setting, and may help explain persistent miscommunication about trustworthiness between Japanese and U.S. colleagues.
Keywords
  • Trust -- Cross-cultural studies,
  • Intercultural communication,
  • Communication in organizations,
  • Businesspeople -- Japan -- Attitudes,
  • Businesspeople -- United States -- Attitudes
Publication Date
November, 2000
Citation Information
Masami Nishishiba and L. David Ritchie. "The Concept of Trustworthiness: A Cross‐cultural Comparison between Japanese and U.S. Business People" Journal of Applied Communication Research Vol. 28 Iss. 4 (2000)
Available at: http://works.bepress.com/masami_nishishiba/25/