Article
On the Spot: Seeking Acceptance and Expressing Resistance through the Bindi
Journal of International and Intercultural Communication
(2010)
Abstract
Originally indicative of adherence to Hindu spirituality, the bindi is gaining popularity beyond Indian shores as a trendy fashion accessory. This paper attempts a discursive analysis of the bindi as a performative indicator of acquiescence to the Indian way of life, and as a symbol of resistance to assert individuality and femininity in the pursuit of larger sociopolitical action. Research findings indicate that although it was once considered a quintessential symbol of Indian womanhood, the bindi as a performative identifier has evolved beyond religious significance to include Indo chic, political affiliation, pseudo spiritual identification, as well as feminism and social activism.
Keywords
- Identity,
- Ritual,
- Performativity,
- Spirituality,
- Cultural Appropriation
Disciplines
Publication Date
2010
DOI
10.1080/17513057.2010.510606
Publisher Statement
Taylor & Francis Online
Citation Information
Mary Grace Antony. "On the Spot: Seeking Acceptance and Expressing Resistance through the Bindi" Journal of International and Intercultural Communication Vol. 3 Iss. 4 (2010) p. 346 - 368 Available at: http://works.bepress.com/marygrace-antony/14/