Article
“Hello, How May I Offend You Today?” NBC's Outsourced and the Discourse of Cultural Authenticity
The Communication Review
(2014)
Abstract
Cultural authenticity is a fluid construct in an era in which globalization is celebrated and vilified. The author examines how cultural authenticity is discursively ascribed, legitimized, and negotiated among creators and viewers of the short-lived NBC series Outsourced within the overlapping contexts of globalization, outsourcing, and fake Indian accents. Findings indicate that authenticity materialized around country of origin, and the author explores whether cultural artifacts conformed to iconic signifiers. The implications are contextualized within Arjun Appadurai's globalization framework.
Keywords
- Globalization,
- Cultural authenticity
Disciplines
Publication Date
2014
DOI
10.1080/10714421.2014.872497
Publisher Statement
Taylor & Francis Online
Citation Information
Mary Grace Antony. "“Hello, How May I Offend You Today?” NBC's Outsourced and the Discourse of Cultural Authenticity" The Communication Review Vol. 17 Iss. 1 (2014) p. 1 - 26 Available at: http://works.bepress.com/marygrace-antony/10/