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Presentation
Innovation Outside Firm Boundaries: A Real Options Perspective on Appropriability, Commercialization Strategies and Firm Performance
Strategic Management Society Annual Conference (2013)
  • Mary Beth Rousseau, Georgia Southern University
  • Franz W. Kellermanns, University of North Carolina at Charlotte
Abstract

This study examines the relationship between appropriability conditions of intellectual property protection, complementary assets and uncertainty, and the firm’s decision to commercialize innovations outside organizational boundaries. Applying real options theory to a firm’s innovation strategy, I hypothesize that external commercialization strategies mediate the effect of appropriability conditions on firm performance. Hypotheses tests on a sample of 1600 firms in the manufacturing sector are forthcoming. Integration of real options theory and the appropriability framework offers a theoretical extension of both literatures. Results of the proposed hypothesis tests are expected to make an empirical contribution to the innovation literature. The study also provides practitioners with guidance in selecting commercialization strategies that enhance value appropriation from their innovations and ultimately firm performance.

Keywords
  • Appropriability conditions,
  • Intellectual property,
  • Innovations commercialization,
  • Real options theory
Publication Date
September, 2013
Citation Information
Mary Beth Rousseau and Franz W. Kellermanns. "Innovation Outside Firm Boundaries: A Real Options Perspective on Appropriability, Commercialization Strategies and Firm Performance" Strategic Management Society Annual Conference (2013)
Available at: http://works.bepress.com/mary_beth_rousseau/6/