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Presentation
A Real Options Perspective on the Influence of the Appropriability Framework on External Commercialization
Southern Management Association Proceedings (2013)
  • Mary Beth Rousseau, Georgia Southern University
  • Franz W. Kellermanns, University of North Carolina at Charlotte
Abstract

Firms may pursue the invention and commercialization functions of innovation inside and outside firm boundaries. Integrating real options theory with the appropriability framework I position external commercialization as an option on a firm’s investment in technological knowledge. Hypotheses are tested on a sample of 1642 firms in the manufacturing sector. Results show that firms with more complementary assets and tighter proprietary knowledge protections are more likely to exercise the external commercialization option. However, the influence of environmental conditions on external commercialization was not supported.

Keywords
  • Invention,
  • Commercialization,
  • Innovation,
  • Firm boundaries,
  • Real options theory,
  • External commercialization
Publication Date
November, 2013
Citation Information
Mary Beth Rousseau and Franz W. Kellermanns. "A Real Options Perspective on the Influence of the Appropriability Framework on External Commercialization" Southern Management Association Proceedings. New Orleans, LA. Nov. 2013.
source:https://southernmanagement.org/meetings/2013/proceedings/PaperID461.pdf