Dr. Martin is a Professor of Marketing at Fort Hays State University (FHSU). She teaches Social Media Marketing, Social Media Marketing Content & Analytics, Marketing Strategy, Marketing Management, and Database Marketing. Prior to joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars. Prior to that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed Web-driven and traditional marketing strategies, including Web site promotion, design, construction, and maintenance. Dr. Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte (UNC Charlotte) and Winthrop University. Her research interests include e-business, the effects of advertising on children, and innovative teaching strategies. Dr. Martin has published her research in such journals as the Journal of Public Policy & Marketing, The Journal of Advertising, Psychology and Marketing, Journal of E-Business, Journal of Fashion Marketing and Management, Global Journal of Business Pedagogy, Journal of Case Studies, TheAcademy of Educational Leadership Journal, Academy of Marketing Studies Journal, and Research in Consumer Behavior.