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Presentation
Customer preferences of financial services across the US, Germany, and Russia.
Faculty Publications
  • Micha Bergsiek
  • Martina K. Schmidt
  • Marina Kolesnikova
SelectedWorks Author Profiles:

Martina K. Schmidt

Document Type
Presentation
Publication Date
2007
Date Issued
2007-01-01
Date Available
2011-09-21
Disciplines
Abstract
In today's competitive business environment, financial services companies continuously try to find innovative strategies in growing their business nationally and internationally. Understanding customer needs and wants is an important part in accomplishing this mission. As customer needs and wants depend on a country's socio-economic, cultural and political background, across-country analysis is important especially for financial services firms that are doing business in the international arena. This paper investigates the difference in customer preferences across the US, Germany and Russia. We find important differences in the customer preferences as well as growth potential for some financial services across the three countries. The findings have important implications for a financial services firm's marketing campaigns, organizational structure, and product and service offerings.
Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in The Academy of Business Disciplines : Proceedings 2007 : Ninth Annual Conference. Fort Myers Beach, FL, Nov. 1-3, 2007.

Language
en_US
Publisher
Academy of Business Disciplines
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Bergsiek, M., Schmidt, M.K. & Kolesnikova, M. (2007). Customer preferences of financial services across the US, Germany, and Russia. The Academy of Business Disciplines : Proceedings 2007 : Ninth Annual Conference. Fort Myers Beach, FL, Nov. 1-3, 2007.