Segregation and Integration: A Study of the Behaviors of Investors with Extended Value FunctionsAdvances in Decision Sciences (2010)
AbstractThis paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.
Publication DateWinter June 8, 2010
Citation InformationMartin Egozcue and Wing Keung Wong. "Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions" Advances in Decision Sciences (2010)
Available at: http://works.bepress.com/martin_egozcue/10/