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Article
Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions
Advances in Decision Sciences (2010)
  • Martin Egozcue
  • Wing Keung Wong
Abstract
This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.
Publication Date
Winter June 8, 2010
Citation Information
Martin Egozcue and Wing Keung Wong. "Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions" Advances in Decision Sciences (2010)
Available at: http://works.bepress.com/martin_egozcue/10/