"An empirical assessment of the Consumer Agency Model: Evidence from India and China" by Marko Grünhagen

Selected Works of Marko Grunhagen

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An empirical assessment of the Consumer Agency Model: Evidence from India and China

Journal of Marketing Channels (2018)

Marko Grünhagen, Eastern Illinois University
Rajiv P. Dant, University of Oklahoma
Benjamin Lawrence, Georgia State University

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Disciplines

Business and
Marketing

Publication Date

April 3, 2018

DOI

10.1080/1046669X.2019.1647912

Citation Information

Marko Grünhagen, Rajiv P. Dant and Benjamin Lawrence. "An empirical assessment of the Consumer Agency Model: Evidence from India and China" Journal of Marketing Channels Vol. 25 (2018) p. 85 - 99
Available at: http://works.bepress.com/marko_grunhagen/54/