"Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types" by Marko Grünhagen

Selected Works of Marko Grunhagen

Follow Contact

Article

Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Journal of Small Business Management (2003)

Marko Grünhagen, Southern Illinois University Edwardsville
Michael J. Dorsch, Clemson University

Link

Disciplines

Economics,
Public Relations and Advertising and
Marketing

Publication Date

October 1, 2003

DOI

10.1111/1540-627X.00088

Citation Information

Marko Grünhagen and Michael J. Dorsch. "Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types" Journal of Small Business Management Vol. 41 Iss. 4 (2003) p. 366 - 384
Available at: http://works.bepress.com/marko_grunhagen/48/