"The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees" by Marko Grünhagen

Selected Works of Marko Grunhagen

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The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Journal of Marketing Channels (2008)

Marko Grünhagen, Eastern Illinois University
Robin B. DiPietro, University of Nebraska–Lincoln
Robert E. Stassen, University of Arkansas
Lorelle Frazer, Griffith University

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Disciplines

Economics and
Marketing

Publication Date

September 10, 2008

DOI

10.1080/10466690802064034

Citation Information

Marko Grünhagen, Robin B. DiPietro, Robert E. Stassen and Lorelle Frazer. "The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees" Journal of Marketing Channels Vol. 15 Iss. 4 (2008) p. 315 - 335
Available at: http://works.bepress.com/marko_grunhagen/36/