"Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China" by Marko Grünhagen

Selected Works of Marko Grunhagen

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Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

Journal of Small Business Management (2012)

Marko Grünhagen, Eastern Illinois University
Rajiv P. Dant, College of Business Administration
Mingxia Zhu, Beijing Institute of Foreign Trade

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Disciplines

Economics,
Public Relations and Advertising and
Marketing

Publication Date

October 1, 2012

DOI

10.1111/j.1540-627X.2012.00368.x

Citation Information

Marko Grünhagen, Rajiv P. Dant and Mingxia Zhu. "Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China" Journal of Small Business Management Vol. 50 Iss. 4 (2012) p. 596 - 620
Available at: http://works.bepress.com/marko_grunhagen/26/