"Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India" by J Jeon

Selected Works of Marko Grunhagen

Follow Contact

Article

Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

Journal of Small Business Management (2015)

J Jeon
B Meiseberg
Rp Dant
M Grünhagen

Link

Disciplines

Economics and
International Business

Publication Date

January 1, 2015

Citation Information

J Jeon, B Meiseberg, Rp Dant and M Grünhagen. "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India" Journal of Small Business Management Vol. 54 Iss. 2 (2015)
Available at: http://works.bepress.com/marko_grunhagen/18/