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About Mark Spence

Bachelor of Science, Economics and International Business (included overseas international business studies at the University of Copenhagen, Denmark) - California Polytechnic State University, California, USA
Master of Arts, Economics - San Jose State University, California, USA
Doctor of Philosophy, Business Administration. Major in Marketing, with a minor in Management/ MIS (judgment and decision making) - University of Arizona, Tucson, Arizona, USA
Mark Spence completed his education at the University of Arizona in 1993 with a Ph.D. in Marketing. Prior to entering the doctoral program, he was Program Manager at Gnostic Concepts, Inc., a market research firm in the Silicon Valley, California, specializing in high technology products. In addition to managing quarterly syndicated reports, he executed both qualitative and quantitative market research, developed regression-based forecasting models, and interfaced with high-volume domestic and international clients.
Dr. Spence joined Bond University, Australia, in 2002, where he is Professor of Marketing. Formerly he was with Southern Connecticut State University in New Haven, Connecticut, USA. He has taught a variety of marketing courses to undergraduates, postgraduates and executives, including Consumer Behaviour, Marketing Strategy and Market Research. He has successfully supervised four doctoral students. Mark has published extensively in the field of behavioural decision making, with articles appearing in top-tier journals including Journal of Marketing Research, Journal of Consumer Research, European Journal of Marketing, and Psychology & Marketing. Dr. Spence is also Marketing Consultant to Ozone1 Pty Ltd, an Australian manufacturer and distributor of ozonation systems for water purification.
Mark Spence has travelled extensively throughout Asia, Europe, Africa, and North and South America, having visited over 42 countries.


Present Professor of Marketing, Bond University

Curriculum Vitae

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Honors and Awards

  • Distinguished International Panel Member, Master’s Symposium, Auckland University of Technology (MARS/AUT), 2014, 2015
  • Research Award for Publications, Certificate of Achievement, 2011, Bond University
  • Promoted to Full Professor, 2009
  • Invited Faculty Participant, 2006 Doctoral Colloquium, Queensland University of Technology, December
  • Dean’s Excellence in Teaching Award, Bond University, May 2004
  • Advisor to recipient of Graduate Student Research Fellowship (1998-1999)
  • Researcher of the Year, School of Business, Southern Connecticut State University (1996-1997)
  • Connecticut State University Summer Research Grant (1997, 2001, 2002)
  • Northeast Business and Economic Association 1996 Conference, winner, Best Competitive Paper
  • AMA Doctoral Consortium Fellow (1991)
  • Eighth Annual University of Houston Doctoral Symposium (1990), Doctoral Student Representative
  • Graduate Registration Scholarship, University of Arizona (1991-1992)
  • Graduate Academic Scholarship, University of Arizona (1990-1991)
  • Frank and Norma Exter Scholarship (1981)
  • President's Honor List, California Polytechnic State University (1980)


1988 - 1993 Doctor of Philosophy, Business Administration. Major in Marketing, University of Arizona
1982 - 1985 Master of Arts, Economics, San Jose State University
1978 - 1981 Bachelor of Science, Economics and International Business, California Polytechnic State University, San Luis Obispo

Contact Information

Faculty of Business
Bond University QLD 4229
Phone: +61 7 559 52276

Articles (18)

Book Chapters (2)

Unpublished Papers (1)

Research Reports (1)