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About Mark Peterson

Dr. Mark Peterson focuses on researching sustainable business practices, macromarketing, QOL and entrepreneurship. His SAGE Publications book Sustainable Enterprise: A Macromarketing Approach weaves a theme of entrepreneurship throughout this work. He is currently Professor of Marketing at the University of Wyoming. His research has been published in such outlets as Journal of the Academy of Marketing Sciences, Journal of International Marketing, Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Business Research among others. He was a faculty member at the University of Texas at Arlington for 11 years before coming to the University of Wyoming. Dr. Peterson was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He was a visiting professor at Wake Forest University in Winston-Salem, NC in the 2014-2015 academic year.


Present Faculty Member, University of Wyoming