Article
A mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry
Sport Marketing Quarterly
(2006)
Disciplines
Publication Date
2006
Citation Information
Mark McDonald, Andrew J. Rohm and George R. Milne. "A mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry" Sport Marketing Quarterly Vol. 15 Iss. 1 (2006) Available at: http://works.bepress.com/mark_mcdonald/6/