"Consumers' Sponsorship Evaluation Based on Relationship Value with a Sport Property" by Mark McDonald

Selected Works of Mark McDonald

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Presentation

Consumers' Sponsorship Evaluation Based on Relationship Value with a Sport Property

18th Annual North American Society for Sport Management Conference (2003)

Mark McDonald, University of Massachusetts - Amherst
JinBae Hong

Disciplines

Business

Publication Date

2003

Citation Information

Mark McDonald and JinBae Hong. "Consumers' Sponsorship Evaluation Based on Relationship Value with a Sport Property" 18th Annual North American Society for Sport Management Conference (2003)
Available at: http://works.bepress.com/mark_mcdonald/23/