Article
Relationship Marketing and Interactive Fan Festivals: The Woman's United Soccer Association' Soccer Sensation
International Journal of Sports Marketing and Sponsorship
(2003)
Disciplines
Publication Date
2003
Citation Information
Mark McDonald and Elizabeth Jowdy. "Relationship Marketing and Interactive Fan Festivals: The Woman's United Soccer Association' Soccer Sensation" International Journal of Sports Marketing and Sponsorship Vol. December/January (2003) Available at: http://works.bepress.com/mark_mcdonald/22/