"Corporate Sales Activities and the Retention of Sponsors in the National Basketball Association (NBA)" by Mark McDonald

Selected Works of Mark McDonald

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Corporate Sales Activities and the Retention of Sponsors in the National Basketball Association (NBA)

Sports Marketing Quarterly (2003)

Mark McDonald, University of Massachusetts - Amherst
Tony Lachowetz
William A. Sutton
Daniel G. Hedrick

Disciplines

Business

Publication Date

2003

Citation Information

Mark McDonald, Tony Lachowetz, William A. Sutton and Daniel G. Hedrick. "Corporate Sales Activities and the Retention of Sponsors in the National Basketball Association (NBA)" Sports Marketing Quarterly Vol. 12 Iss. 1 (2003)
Available at: http://works.bepress.com/mark_mcdonald/21/