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Selected Works of Mark McDonald
Presentation
The Effects of Sport Property Relationship Marketing on COnsumer Sponsorship Evaluation
19th Annual North American Society for Sport Management Conference (2004)
  • Mark McDonald, University of Massachusetts - Amherst
  • JinBae Hong
Disciplines
Publication Date
2004
Citation Information
Mark McDonald and JinBae Hong. "The Effects of Sport Property Relationship Marketing on COnsumer Sponsorship Evaluation" 19th Annual North American Society for Sport Management Conference (2004)
Available at: http://works.bepress.com/mark_mcdonald/20/