"MasterCard and Major League Baseball: Metrics for Evaluating a Most "Memorable" Promotion" by Mark McDonald

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MasterCard and Major League Baseball: Metrics for Evaluating a Most "Memorable" Promotion

Sport Marketing Quarterly (2005)

Mark McDonald, University of Massachusetts - Amherst
Steve Mckelvey
Cramer Robert

Disciplines

Business

Publication Date

2005

Citation Information

Mark McDonald, Steve Mckelvey and Cramer Robert. "MasterCard and Major League Baseball: Metrics for Evaluating a Most "Memorable" Promotion" Sport Marketing Quarterly Vol. 14 Iss. 4 (2005)
Available at: http://works.bepress.com/mark_mcdonald/12/