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Timestyle and Shopping Style
European Advances in Consumer Research
  • June Cotte
  • Mark S. Ligas, Fairfield University
Document Type
Conference Proceeding
Publication Date
In this paper, we explore the relationship between consumers’ perceptions of time and their particular shopping styles. We consider four timestyle constructs: behavioral, planning, social, and temporal orientations, and six shopping style constructs: pre-purchase planning, variety-seeking, impulse buying, price search, market mavenism, and frequency of shopping trips, to develop our hypotheses. Results obtained from survey questionnaire data are reported. Based on these results, we offer some preliminary theoretical and substantive insights about consumers’ behaviors with regard to their time and shopping styles.

Copyright 2003 Association for Consumer Research

Published Citation
Cotte, June and Mark Ligas (2003), “Timestyle and Shopping Style” European Advances in Consumer Research, Vol. 6, Darach Turley and Stephen Brown, eds., Valdosta, GA: Association for Consumer Research, 89-95.
Citation Information
June Cotte and Mark S. Ligas. "Timestyle and Shopping Style" European Advances in Consumer Research Vol. 6 (2003)
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