SelectedWorks - Mark S. Ligas

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Selected Works of Mark S. Ligas

Vice Provost for Undergraduate Excellence

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About Mark S. Ligas

Present	Vice Provost for Undergraduate Excellence, Fairfield University
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	Associate Professor of Marketing, Fairfield University ‐ Dolan School of Business
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Business and Marketing

Academic Affairs Department

Canisius Hall , ext. 4070

mligas@fairfield.edu

(203) 254-4000 x4070

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Articles (10)

Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?

Journal of Marketing Theory and Practice (2010)

Ashley Christy, Mark Ligas and Arjun Chaudhuri

This paper presents an empirical investigation of the relationship between store accessibility, store type, and commitment. Based on commodity theory, ...

Emotional Responses on Initial Exposure to a Hedonic or Utilitarian ...

Journal of Marketing Theory and Practice (2010)

Arjun Chaudhuri, Khaled Aboulnasr and Mark Ligas

Recent research advocates the importance of emotions in new product development. We investigate whether initial exposure to either a hedonic ...

Consequences of Value in Retail Markets

Journal of Retailing (2009)

Arjun Chaudhuri and Mark S. Ligas

We suggest that merchandise value, affect and two types of loyalty are related in the retail domain. Based on ideas ...

A Typology of Customer-Service Provider Relationships: The Role of Relational ...

Journal of Services Marketing (2004)

Robin A. Coulter and Mark S. Ligas

Research on customer relationships has documented that customers focus not only on the functional benefits they receive, but also the ...

The Effect of Affect and Trust on Commitment in Retail ...

The Marketing Management Journal (2003)

Arjun Chaudhuri and Mark S. Ligas

This paper extends the study of relational exchange to retail markets. We propose that certain individual level determinants (perceived differences ...

Timestyle and Shopping Style

European Advances in Consumer Research (2003)

June Cotte and Mark S. Ligas

In this paper, we explore the relationship between consumers’ perceptions of time and their particular shopping styles. We consider four ...

To Retain or To Relinquish: Exploring the Disposition Practices of ...

Advances in Consumer Research (2003)

Robin A. Coulter and Mark S. Ligas

In this paper, we consider packrats and purgers. Packrats are people who from a behavioral perspective, keep things and from ...

Changing Faces in Services Relationships: Customers’ Roles During Dissatisfactory Service ...

Advances in Consumer Research (2001)

Mark S. Ligas and Robin A. Coulter

In this paper, we draw upon Erving Goffman’s role-playing work and conduct narrative analyses of three women’s descriptions of their ...

People, Products, and Pursuits: Exploring the Relationship between Consumer Goals ...

Psychology and Marketing (2000)

Does a relationship exist between a consumer's goals and the meaning associated with a product? Two product meaning categories are ...

The Long Good-Bye: The Dissolution of Customer-Service Provider Relationships

Psychology and Marketing (2000)

Robin A. Coulter and Mark Ligas

Our research examines customer-service provider relationship dissolution. We conducted in-depth interviews with five women who recently took at least several ...