Bringing the world (back) into international businessJournal of International Business Studies (2007)
AbstractIB is a field constrained not only in time, but also in economic model (institutional, country-level, and developmental variation) and intellectual direction. We need more: a transformation of IB that involves a synthesis and integration of temporal, spatial and developmental data from around the world.
- international business,
Citation InformationMark Fruin. "Bringing the world (back) into international business" Journal of International Business Studies Vol. 38 Iss. 2 (2007)
Available at: http://works.bepress.com/mark_fruin/2/