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Article
Bringing the world (back) into international business
Journal of International Business Studies (2007)
  • Mark Fruin, San Jose State University
Abstract
IB is a field constrained not only in time, but also in economic model (institutional, country-level, and developmental variation) and intellectual direction. We need more: a transformation of IB that involves a synthesis and integration of temporal, spatial and developmental data from around the world.
Keywords
  • international business,
  • world
Disciplines
Publication Date
2007
Publisher Statement
SJSU users: use the following link to login and access the article via SJSU databases
Citation Information
Mark Fruin. "Bringing the world (back) into international business" Journal of International Business Studies Vol. 38 Iss. 2 (2007)
Available at: http://works.bepress.com/mark_fruin/2/