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Bringing the world (back) into international business
Journal of International Business Studies (2007)
  • Mark Fruin, San Jose State University
IB is a field constrained not only in time, but also in economic model (institutional, country-level, and developmental variation) and intellectual direction. We need more: a transformation of IB that involves a synthesis and integration of temporal, spatial and developmental data from around the world.
  • international business,
  • world
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Citation Information
Mark Fruin. "Bringing the world (back) into international business" Journal of International Business Studies Vol. 38 Iss. 2 (2007)
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