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Contribution to Book
Experiences of users from online grocery stores
Faculty of Informatics - Papers (Archive)
  • Mark Freeman, University of Wollongong
Publication Date
Publication Details

Freeman, M. (2009). Experiences of users from online grocery stores. In D. Oliver, C. Romm Livermore & F. Sudweeks (Eds.), Self service in the internet age: expectations and experiences (pp. 139-160). London: Springer-Verlag.

Grocery shopping, traditionally considered as the pinnacle of the selfservice industry, is used as the case study in this chapter. As the Internet has become widely used by many segments of the population, the opportunity to shop online for groceries has been presented to consumers. This chapter considers issues that need to be addressed to make online grocery shopping systems more usable for these consumers, based on feedback from individuals who participated in a study of user interactions with Australian online grocery stores.
Citation Information
Mark Freeman. "Experiences of users from online grocery stores" (2009) p. 139 - 160
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