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Article
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses
Marketing Education Review
  • Jacqueline K. Eastman, Georgia Southern University
  • Maria E Aviles, Georgia Southern University
  • Mark D. Hanna, Georgia Southern University
Document Type
Article
Publication Date
12-21-2016
DOI
10.1080/10528008.2016.1259578
Abstract

This study examined the determinants of perceived learning and satisfaction in online courses and the moderating effect of course type. For perceived learning outcomes, those students who perceive a higher level of interaction and those students who are satisfied will report higher levels of learning outcomes. There were significant differences though by course type, with perceived learning outcomes being affected significantly more in qualitative consumer behavior courses by instructor factors and student self-motivation. Student learning style affected student satisfaction significantly more for quantitative business courses, while instructor factors and interaction influenced satisfaction significantly more for qualitative marketing courses.

Comments

Copyright and Open Access: https://v2.sherpa.ac.uk/id/publication/8196

Citation Information
Jacqueline K. Eastman, Maria E Aviles and Mark D. Hanna. "Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses" Marketing Education Review Vol. 27 Iss. 1 (2016) p. 51 - 62 ISSN: 2153-9987
Available at: http://works.bepress.com/mark_d_hanna/84/