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Selected Works of Mark D. Hanna
Presentation
Mass Customization in Higher Education: Pathways to Effectiveness
Proceedings of the national Decision Sciences Institute Meetings (2012)
  • Mark D. Hanna, Georgia Southern University
  • Samir Barman, University of Oklahoma
Abstract
Three elements of mass customization (MC) strategies (elicitation, process flexibility, and infrastructural logistics), four approaches to MC (collaborative, adaptive, cosmetic, and transparent), and examples of mass customization in diverse industries, are used in this paper to draw inferences regarding the mass customization of courses and programs in higher education.
Keywords
  • Mass customization,
  • MC,
  • Higher education,
  • Elicitation,
  • Process flexibility,
  • Infrastructural logistics,
  • Collaborative approach,
  • Adaptive approach,
  • Cosmetic approach,
  • Transparent approach,
  • Course design
Disciplines
Publication Date
November, 2012
Citation Information
Mark D. Hanna and Samir Barman. "Mass Customization in Higher Education: Pathways to Effectiveness" Proceedings of the national Decision Sciences Institute Meetings (2012)
Available at: http://works.bepress.com/mark_d_hanna/2/