Article
“It’s Not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Environmental Locus of Control
Psychology & Marketing
(2012)
Abstract
The authors report on the development of a novel construct, internal environmental locus of control (INELOC), which captures consumers’ multifaceted attitudes pertaining to personal responsibility towards and ability to affect environmental outcomes. Using data gathered from a sample of consumers, the linkages between INELOC and a wide array of environmental behaviors were investigated. Exploratory and confirmatory factor analyses revealed four first-order dimensions (“green consumer,” “activism,” “advocate,” and “recycling attitudes”) embedded within a second-order INELOC factor. Structural equations modeling techniques showed that INELOC was a strong positive predictor of many behaviors. However, the nature of the attitude–behavior relationship varied considerably across behavioral contexts, implying that people do not consistently behave in a pro-environmental manner.
Keywords
- Environmental locus of control,
- green marketing,
- proenvironmental attitudes,
- proenvironmental behaviors,
- ecology,
- consumer behavior
Disciplines
Publication Date
2012
Citation Information
Mark Cleveland, Maria Kalamas and Michel Laroche. "“It’s Not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Environmental Locus of Control" Psychology & Marketing Vol. 29 Iss. 5 (2012) Available at: http://works.bepress.com/mark_cleveland/25/