This study examines age differences with respect to consumers’ usage of in-store information sources, and the underlying antecedents of in-store information search, in the context of a Christmas clothing gift purchase. The information search literature identifies a number of personality, situational, and demographic variables that are posited to influence the extent of information acquisition. A survey, containing items designed to measure the identified antecedent search variables, as well as usage of various in-store information sources, was administered to actual consumers shortly after the Christmas season. In-store information search appears to be composed of three distinct dimensions: general information search, specific information search, and sales clerk assistance. Distinct patterns of in-store search behavior, in terms of the three identified search dimensions, were apparent for the four age groups (<30, 30–49, 50–59, 60+ years). In addition, the degree to which various personality, situational, and demographic variables influenced in-store search behaviors sharply varied across the four age groups. Other observed age differences, and directions for future research are also discussed.