Relative to other nations, economically significant activity in Australia and New Zealand is skewed toward micro and small business. Issues of scale and- access to resources and expertise, suggest issues for Australian and New Zealand SMEs seeking to compete in the era of the global Internet economy. Collaborative, or so-called C-commerce, has arisen as a concept and key enabler for clustering of SMEs to secure resource advantage and to promote global competitiveness. Through the lens of a C-commerce case study in tourism, this paper explores network/actors that impinge upon C-commerce innovation in an SME setting. The paper demonstrates the usefulness of Social Network Analysis (SNA) as a method for understanding E-commerce information and knowledge flows between SMEs, and how these factors contribute to C-commerce clustering and innovation outcomes.
Available at: http://works.bepress.com/mark_brogan/5/