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Article
The transmitter-persistence effect: A confounded discovery?
Faculty Publications
  • G. Daniel Lassiter
  • Mark V. Pezzo
  • Kevin J. Apple
SelectedWorks Author Profiles:

Mark Pezzo

Document Type
Article
Publication Date
1993
Disciplines
Abstract
In four studies, Boninger, Brock, Cook, Gruder, and Romer (1990) found that attitude change following exposure to a persuasive message persisted longer if recipients were expecting to have to transmit the message to someone else. The present experiment demonstrated that this effect obtains only if the people preparing to transmit, as was the case in the studies of Boninger et al., are denied the opportunity to do so. It is argued, then, that the findings of Boninger et al. may be attributable to a tendency toward thought perseveration triggered by the failure to complete the transmission task, rather than being a consequence of the preparation to transmit per se.
Comments

Citation only. Full-text article is available through licensed access provided by the publisher. Members of the USF System may access the full-text of the article through the authenticated link provided.

Language
en_US
Publisher
Sage
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Lassiter, G. D., Pezzo, M. V., & Apple, K. J. (1993). The transmitter-persistence effect: A confounded discovery? Psychological Science, 4(3), 208-210.