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Article
The Effects of Product Modularity on Competitive Performance: Do Integration Strategies Mediate the Relationship?
International Journal of Operations & Production Management
  • Mark A. Jacobs, University of Dayton
  • Shawnee K. Vickery, Michigan State University
  • Cornelia Droge, Michigan State University
Document Type
Article
Publication Date
1-1-2007
Abstract
Purpose: The purpose of this paper is to examine the effects of product modularity on four aspects of competitive performance: cost, quality, flexibility, and cycle time. Design/methodology/approach: Constructs were created from a comprehensive survey of the automotive sector. Regression is used to ascertain the relationship between the constructs of product modularity and performance with three different integration strategies as mediators. Findings: Modularity positively and directly influences each aspect of competitive performance for each integration strategy tested. Indirect effects were found for each integration strategy for cost and flexibility; and for manufacturing integration and cycle time. Practical implications: A product modularity strategy enables simultaneous improvements on multiple dimensions of competitive performance. Originality/value: This research is the first to empirically validate the effects of product modularity on competitive performance. Furthermore, it provides insight into the exact nature of product modularity's influence on competitive performance.
Inclusive pages
1046-1068
ISBN/ISSN
0144-3577
Comments

Permission documentation is on file.

Publisher
Emerald Group Publishing
Peer Reviewed
Yes
Citation Information
Mark A. Jacobs, Shawnee K. Vickery and Cornelia Droge. "The Effects of Product Modularity on Competitive Performance: Do Integration Strategies Mediate the Relationship?" International Journal of Operations & Production Management Vol. 27 Iss. 10 (2007)
Available at: http://works.bepress.com/mark-jacobs/7/