"SHU & Westfield S.U. Promote Financial Literacy"

Selected Works of Mark Congdon Jr.

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SHU & Westfield S.U. Promote Financial Literacy

Fairfield's HamletHub (2021)

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Abstract

In an effort to raise awareness about financial literacy for first-generation college students, undergraduate students in Mark Congdon Jr.’s classes and students in Robert Chatt’s classes at Westfield State University (WSU) collaborated on a public awareness campaign, the “Uniting Hearts” initiative. Students in SHU’s School of Communication, Media & the Arts (SCMA) strategic communication & public relations master’s program also helped the cause.

Keywords

community engagement,
public relations campaign,
service-learning,
financial literacy

Disciplines

Business,
Finance and Financial Management,
Education,
Communication,
Public Relations and Advertising and
Civic and Community Engagement

Publication Date

November 9, 2021

Citation Information

"SHU & Westfield S.U. Promote Financial Literacy" Fairfield's HamletHub (2021)
Available at: http://works.bepress.com/mark-congdon/25/