Popular Press
Westfield State University and Sacred Heart University promote financial literacy through ‘Uniting Hearts’ initiativeNo Title
Westfield State University News
(2021)
Abstract
In an effort to raise awareness about the importance of financial literacy for first-generation college students, undergraduate students in Dr. Robert Chatt’s Financial Management course at Westfield State University (WSU), and students in Dr. Mark Congdon Jr’s Advertising & PR Writing and Advertising & PR Campaigns courses at Sacred Heart University (SHU), plus graduate students in the strategic communication and public relations program at SHU, are collaborating on a multi-institutional public awareness campaign under the SHU’s School of Communication, Media and the Arts’ Uniting Hearts initiative.
Keywords
- financial literacy,
- service-learning,
- community engagement,
- public relations campaign
Disciplines
Publication Date
November 10, 2021
Citation Information
"Westfield State University and Sacred Heart University promote financial literacy through ‘Uniting Hearts’ initiativeNo Title" Westfield State University News (2021) Available at: http://works.bepress.com/mark-congdon/24/