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‘Uniting Hearts’ Initiative Promotes Financial Literacy
Sacred Heart University News
(2021)
Abstract
In an effort to raise awareness about the importance of financial literacy for first generation college students, undergraduate students in Dr. Mark Congdon Jr.’s Advertising & PR Writing and Advertising & PR Campaigns courses at SHU and students in Dr. Robert Chatt’s Financial Management course at Westfield State University (WSU), plus graduate students in the strategic communication and public relations (SCPR) program, are collaborating on a multi-institutional public awareness campaign under the School of Communication, Media and the Arts’ (SCMA) recently launched Uniting Hearts initiative. Specifically, SHU and WSU students are teaming up with SHU’s Multicultural Center, SHU’s Public Relations Student Society of America (PRSSA) chapter, SHU’s Office of Volunteer Programming & Service Learning (OVP&L), SHU’s Office of Graduate Student Affairs, SHU’s MBA Program, WSU’s TRIO Support Services Program, and The Hord Foundation to promote financial literacy on and off campus.
The campaign, “Uniting Hearts: Paving the way to Financial Freedom,” will direct initiatives to foster dialogue about how to become financially responsible and encourage putting those ideas into action. The two-week campaign starts on November 10 and ends on November 18. Various educational opportunities and interactive events are sponsored throughout the month to encourage campus engagement around the topics of budgeting, credit scores/credit history, student loan management, and retirement planning & investing. The goal is to educate students, so they will be able to apply financially responsible behaviors in their future endeavors.
Keywords
- financial literacy,
- community engagement,
- service-learning,
- public relations,
- public awareness campaign
Disciplines
- Business,
- Finance and Financial Management,
- Education,
- Higher Education,
- Scholarship of Teaching and Learning,
- University Extension,
- Social and Behavioral Sciences,
- Communication,
- Mass Communication,
- Public Relations and Advertising,
- Civic and Community Engagement,
- Community-Based Learning and
- Social Justice
Publication Date
November 3, 2021
Citation Information
"‘Uniting Hearts’ Initiative Promotes Financial Literacy" Sacred Heart University News (2021) Available at: http://works.bepress.com/mark-congdon/22/