With the fast-changing business world and the crucial need to communicate innovative information to students, it has become a real challenge to effectively teach subjects like Business and Communication. Teachers have to not only ensure that students are prepared for cutthroat competition in the business world, but they must also use effective ways to get this message across to them. To better relate to and engage students, instructors must be more diversified in their teaching methods, incorporating technology to improve upon the diminishing utility of the "textbook only" medium of education. San Jose State University Business Communication classes are highly participatory and interactive, focusing on cross-cultural communications, group dynamics, critical thinking, persuasive speaking and listening, argumentation, and marketing communications. We realize the importance of incorporating cutting-edge technology and innovative teaching techniques in the classrooms. Observing student's enthusiasm while discussing reality TV (RTV), especially The Apprentice and American Idol, we incorporated these shows and communication styles into our classes. Our hope was that it would motivate students to come prepared to class and engender enthusiasm for learning business communication in a tangible context. The purpose of this paper is to demonstrate how RTV can be integrated in a business communication curriculum to engage students, to promote learning and to retain knowledge.