"Best Tips & Practices for Marketing eContent @YourLibrary: A Librarian Guide" by Marie R. Kennedy

Presentation

Best Tips & Practices for Marketing eContent @YourLibrary: A Librarian Guide

Invited presentation (sponsored by Springer) at the annual midwinter meeting of the American Library Association. (2013)

Marie R. Kennedy, Loyola Marymount University

Keywords

marketing,
electronic resources

Disciplines

Library and Information Science

Publication Date

2013

Citation Information

Marie R. Kennedy. "Best Tips & Practices for Marketing eContent @YourLibrary: A Librarian Guide" Invited presentation (sponsored by Springer) at the annual midwinter meeting of the American Library Association. (2013)
Available at: http://works.bepress.com/marie_kennedy/24/