Contribution to Book
The sport integrated marketing communications mixHumanities & Social Sciences papers
Date of this Version1-1-2007
Document TypeBook Chapter
AbstractThe Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
Citation InformationMaria Hopwood. "The sport integrated marketing communications mix" (2007)
Available at: http://works.bepress.com/maria_hopwood/6/