Some marketers always seem to have the right meme at the right time. How do they do it? Social media maven Maria Atilano reveals how she makes timely memes for the University of North Florida’s library. She shares sites that explain the ever-changing world of memes, tools for customizing them, and strategies to spin memes to fit library needs. To complete the lesson, this feature also covers legal concerns and cultural sensitivity. If the meme game intimidates you, this is the article you’ve been waiting for.