Presentation
Transborder ethnic marketing: NAFTA and the cultural production of the Latino audience
Chicano and Latin American Lecture Series
(2002)
Disciplines
Publication Date
March, 2002
Citation Information
Mari Castañeda. "Transborder ethnic marketing: NAFTA and the cultural production of the Latino audience" Chicano and Latin American Lecture Series (2002) Available at: http://works.bepress.com/mari_castaneda/19/