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Implementing STREMII: A practical guide for crisis communication on social media during hurricanes and natural disasters
International Crisis and Risk Communication Conference
Description
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.
DOI
10.30658/icrcc.2018.8
Citation Information
Stewart, M. C., & Young, C. (2018). Implementing STREMII: A practical guide for crisis communication on social media during hurricanes and natural disasters. Proceedings of the International Crisis and Risk Communication Conference (pp. 27-29). Orlando, FL. USA. Nicholson School of Communication. https://doi.org/10.30658/icrcc.2018.8