The ability to use social media as a job skill among several industries is growing increasingly prevalent. From social media managers to digital content coordinators to fan engagement specialists, graduating students have tremendous opportunity to thrive professionally due to the popularity and ubiquity of social media. In collegiate and professional settings alike, a clear emphasis on the importance of effective social media management is now critical. As a result, educators are now challenged to find creative and innovative ways to prepare students through theoretical knowledge and practical experience relating to the ever-changing landscape of both the technical and industrial demands. This article presents a critical review of existing information on the use of social technologies in the classroom, a discussion on relevant perceptions, techniques, recommendations for interdisciplinary classroom implementation and student engagement, and considerations for educators incorporating social media practice into their curricula.