Successful newspapers manage to carve out a niche for themselves with the communities they seek to represent. often appealing to what they perceive as the particular needs alld interests of prospective readers. This is particularly evident in the case of newspapers in rural and regional communitks that are in the early stages of development. This paper looks at the development of newspapers in two emerging communities, the Northern Territory and Tasmania's north-west coast, during the late nineteenth century and explores how they use editorials to build and maintain their relationship with readers, both in their set-tip period and during milestone events in their history.
Available at: http://works.bepress.com/marcusodonnell/1/