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The role of special edition editorials in forging and maintaining links between newspapers and the communities they serve
Faculty of Creative Arts - Papers (Archive) (2012)
  • Stephen J. Tanner, University of Wollongong
  • Shawn G Burns, University of Wollongong
  • Marcus O'Donnell, University of Wollongong
Abstract

Successful newspapers manage to carve out a niche for themselves with the communities they seek to represent. often appealing to what they perceive as the particular needs alld interests of prospective readers. This is particularly evident in the case of newspapers in rural and regional communitks that are in the early stages of development. This paper looks at the development of newspapers in two emerging communities, the Northern Territory and Tasmania's north-west coast, during the late nineteenth century and explores how they use editorials to build and maintain their relationship with readers, both in their set-tip period and during milestone events in their history.

Keywords
  • forging,
  • maintaining,
  • links,
  • between,
  • role,
  • newspapers,
  • special,
  • communities,
  • they,
  • serve,
  • edition,
  • editorials
Publication Date
January 1, 2012
Publisher Statement

Tanner, S. J.., Burns, S. G. & O'Donnell, M. "The role of special edition editorials in forging and maintaining links between newspapers and the communities they serve." Rural Society: the journal of research into rural and regional social issues in Australia 21 .2 (2012): 146-157.

Citation Information
Stephen J. Tanner, Shawn G Burns and Marcus O'Donnell. "The role of special edition editorials in forging and maintaining links between newspapers and the communities they serve" Faculty of Creative Arts - Papers (Archive) (2012)
Available at: http://works.bepress.com/marcusodonnell/1/