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Article
Innovation Conversations via Social Media
Proceedings of the National Collegiate Inventors and Innovators Alliance 12th Annual Meeting (2008)
  • Maria Malu H. Roldan, San Jose State University
Publication Date
2008
Publisher Statement
In their book Innovation, Lester and Piore (2004) discuss how innovations emerge from interpretive conversations among customers, designers, marketers, and others. Companies have joined industry consortia and set up company-owned stores (even an entire resort in one case) to encourage these conversations. On the online front, social media is emerging as a significant platform for generating such conversations. For example, blogs, podcasts, and forum conversations are shaping the direction of TV shows and other products of mainstream media organizations. Furthermore, sites like Incuby. com and Second Life are emerging as virtual platforms for testing and promoting innovation ideas. This paper will discuss how social media sites are serving as platforms for these conversations, present findings from a pilot application of these tools in an information technology innovation course, and tips for bringing these tools into the classroom.
Citation Information
Maria Malu H. Roldan. "Innovation Conversations via Social Media" Proceedings of the National Collegiate Inventors and Innovators Alliance 12th Annual Meeting (2008)
Available at: http://works.bepress.com/malu_roldan/7/