Lack of procedural fluency in fractions impedes access to advanced mathematical courses and limits opportunities for entry into STEM-related fields. This paper describes the design and pedagogical basis of the Moving Fractions app and supplementary fraction videos for promoting fraction learning. Moving Fractions utilizes game-design factors to draw students through a trajectory of fraction learning from part-whole comparisons to a more robust understanding of the measurement concept of fractions. The supplementary video immerses students in a broad range of fraction representations. The app and video are intended to form a fraction learning package for distribution in Philippine schools. Future work involves the gathering of empirical data for validating the expected benefits associated with the application of mathematics education research in the app and video design.