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Article
An Phuoc (B): Can Its Business Model Survive the Global Financial Crisis?
International Journal of Case Studies in Management (2012)
  • Mai T T Thai, HEC Montreal
  • Huong T Thai
Abstract

Nguyen Thi Dien, the founder and owner of An Phuoc, was deep in thought as she watched the news about the global financial crisis on a winter day in early 2008. Every TV channel, every newspaper and everyone she met had been talking about a series of financial market collapses since mid-2007. The crisis had become real now and it was going to have a great impact on global consumption. EU and U.S. markets seemed to be freezing up. The Asian financial crisis had almost killed An Phuoc about 10 years earlier, but her drastic change in business strategies and her determination to follow through had helped An Phuoc survive and even thrive. This time, however, it was a global financial crisis and the potential impact would be greater than the Asian financial crisis. This caused her to wonder whether she should change An Phuoc’s strategy again and, if so, how.

Keywords
  • business model,
  • internationalization,
  • women entrepreneurship,
  • garment production,
  • global financial crisis
Publication Date
2012
Citation Information
Mai T T Thai and Huong T Thai. "An Phuoc (B): Can Its Business Model Survive the Global Financial Crisis?" International Journal of Case Studies in Management Vol. 10 Iss. 4 (2012)
Available at: http://works.bepress.com/mai_thai/6/