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Selected Works of Mahesh N. Rajan
Article
The Emergence Of Internet Shopping In India: Identification Of Shopping Orientation-Defined Segments
Asia-Pacific Advances in Consumer Research (2009)
  • Mahesh N. Rajan, San Jose State University
  • K. Gehrt, San Jose State University
  • G. Shainesh
  • M. O'Brien, Bradley University
  • T. Louie, San Jose State University
Link
Disciplines
Publication Date
2009
Citation Information
Mahesh N. Rajan, K. Gehrt, G. Shainesh, M. O'Brien, et al.. "The Emergence Of Internet Shopping In India: Identification Of Shopping Orientation-Defined Segments" Asia-Pacific Advances in Consumer Research Vol. 8 (2009)
Available at: http://works.bepress.com/mahesh_rajan/13/