© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. The aim of this paper is to analyse the use of social media in the stages of uprising, democratic transition and democratic consolidation using the case study of Tunisia. While the impact of social media in uprisings has been widely documented in past research about the MENA region, Tunisia provides new evidence to the use of Internet in the processes of democratisation. Consequently, this research focuses in detail on the benefits but also the pitfalls of social media in transitions and consolidations. Data collection was based on interviews with Tunisian social media activists. The analysis is valuable to social media practitioners and researchers alike.